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Amped Out: An Energy Drink Study

The Kids Research Institute Australia is conducting a research study to evaluate a 4-month trial ban on the  sale of energy drinks to children in all retail stores in Bridgetown.

Investigators

Gina Trapp, Francis Mitrou, Matthew Cooper, Justine Howard

Project description

This innovative mixed-methods study is the first globally to trial and evaluate a ban on the sale of energy drinks to children. Designed in collaboration with the community, an entire regional town will be used as an experimental setting, allowing for a uniform ban on the sale of energy drinks to children to be applied by all retailers. The findings will provide direct evidence to inform government’s considerations towards regulatory solutions. This work is likely to shift energy drink-related norms and consumption, and ultimately lead to improved cardiovascular health and wellbeing in children at the population-level. 

External collaborators

  • Sally Brinkman (University of South Australia)
  • Adrian Cameron (Deakin University)
  • Claire Pulker (WA Department of Health and East Metropolitan Health Service (EMHS))
  • Sarah Youngson (UWA)

For information or feedback, please email us

justine.howard@telethonkids.org.au