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‘Black Out Rage Gallon’ (aka borg): An investigation of a risky drinking trend on TikTok

A 'Black Out Rage Gallon' (borg) is a customised, individual alcoholic beverage popularised on TikTok, whereby half the water in a gallon jug is replaced with alcohol (usually spirits), flavourings, electrolytes and caffeine. We investigated the characteristics and portrayal of the emerging alcohol trend associated with the hashtag descriptor #borg on TikTok.

Citation:
Mandzufas J, Lim N, McPhie S, Martin C, Johnston RS, Lombardi K, Trapp GSA. ‘Black Out Rage Gallon’ (aka borg): An investigation of a risky drinking trend on TikTok. Health Promot J Aust. 2024.

Keywords:
#borg; TikTok; alcohol; alcoholic beverage; risky drinking; social media; spirits

Abstract:
A 'Black Out Rage Gallon' (borg) is a customised, individual alcoholic beverage popularised on TikTok, whereby half the water in a gallon jug is replaced with alcohol (usually spirits), flavourings, electrolytes and caffeine. We investigated the characteristics and portrayal of the emerging alcohol trend associated with the hashtag descriptor #borg on TikTok.