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The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol

The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics.

Citation:
Mandzufas J, Ayalde J, Ta D, Munro E, Paciente R, Pranoto EP, King K, How K, Sincovich A, Brushe M, Wickens N, Wells G, Woolard A, Edmunds M, Thomas H, Trapp GSA, Lombardi K. The Investigation of Health-Related Topics on TikTok: A Descriptive Study Protocol. Digital [Internet]. 2023; 3(1):97-108

Keywords:
TikTok; social media; protocol; content analysis; public health; health promotion

Abstract:
The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics.